Keith Schneider
Keith has over 40 years of experience in financial markets, starting in 1977 as an independent floor trader and a member of all of the major New York Futures exchanges. In the early 1980’s, he started Market Vision Corp, a company specializing in supplying state-of-the-art workstations to major financial institutions and pioneering the use of color, windowing, and superior graphics. In 1994, Keith began managing money for Millennium Partners, a New York based hedge fund.
From his time on the trading floor to moving “upstairs” into the hedge fund world, he was able to witness firsthand the changing nature of financial markets and the trends towards increased computer automation and globalization.
With his unique perspective and trading style, Keith went on to found MarketGauge.com, a provider of financial information to thousands of individual investors and traders as well as large financial institutions and publications such as Barron’s, Fidelity, Thomson Reuters, and Bank of America. After visiting several times and being impressed with the art, culture, and beautiful panoramic landscapes, in 2004, Keith and his wife, “Mish” Michele moved from New York to Santa Fe, New Mexico.
Keith is the co-founder and CEO of MarketGauge.com. For nearly 20 years, he has been developing and improving our trading products, services, strategies, and systems while also serving as a trading mentor for MarketGauge customers. Keith also produces weekly editorial content with market analysis called Market Outlook.
Keith is a FINRA Series 65 Registered Investment Advisor Representative (IAR) and serves as Investment Advisor and CEO of Market Gauge Asset Management, LLC. Keith has a B.A. in Accounting from New York University.
Mish Schneider
Mish currently serves as Chief Strategist at MarketGauge.com. She writes and produces our daily market analysis in "Mish's Daily” and serves as a developer and trading mentor in several of our trading services.
Mish frequently appears throughout the media with regular appearances on Fox Business with Charles Payne and Neil Cavuto, Cheddar News, TD Ameritrade Network, Yahoo Finance, and many others. She is a frequent guest and contributor on Stockscharts.com.
Mish is a former floor trader on several New York Commodity Exchanges, including Coffee, Sugar and Cocoa, NYMEX and FINEX in NYC. While on the trading floor she also served as a market analyst for two of the largest commodity trading firms at the time - Continental Grain, and Conti Commodities.
Mish has an M.S. in Special Education and has applied her educational expertise as a curriculum improvement consultant to school districts in the Northeast and New Mexico.
Mish is currently also a partner in Market Gauge Asset Management, LLC.
James Kimball
James has over 15 years of experience in the financial markets, starting as an independent trader and moving into statistical and automated trading system development and management. His interest in Finance grew out of a study of public policy and economics. This background forms the basis for diagnosing and dissecting the intersection of major global and macroeconomic factors that we see play out every day in the financial markets.
While studying public policy at Patrick Henry College, James participated on the competitive debate team and had a number of top 3 finishes at events all over the U.S. through the National Educational Debate Association. In 2005, he was a research fellow with the Ludwig von Mises Institutes and had a research paper published in the peer-reviewed Quarterly Journal of Austrian Economics (Vol. 8 No.3).
In 2013, James moved to Santa Fe, New Mexico where he joined MarketGauge and later Market Gauge Asset Management, LLC. At MarketGauge, he leads the technical development and administration of the diverse family of quantitative trading strategies.
James is a FINRA Series 65 Registered Investment Advisor Representative and also holds a FINRA Series 24 General Securities Principle and serves as Investment Advisor and Chief Compliance Officer with Market Gauge Asset Management, LLC. James has an M.S. degree in Finance from Villanova University and a B.A. degree in Government with an emphasis in Public Policy from Patrick Henry College.
Geoff Bysshe
Geoff Bysshe has over 30 years of trading experience, beginning his career with an apprenticeship under Keith Schneider after receiving a BA in Economics from Colby College. For two years Geoff assisted Keith on the floor of the New York Commodities Exchange before obtaining his own seat on the floor beginning at FINEX, with a focus on the Dollar Index. After polishing his skills as a master technical analyst and chartist on the trading floor, Geoff transitioned to Millennium Partners with Keith in 1994 where the duo developed their Risk-Managed Process for trading global markets.
As a co-founder of MarketGauge in 1997, Geoff led the development of the trading technology that our company was founded on. With his expertise in software development, virtual education services, and complex trading systems, Geoff has been crucial in the growth of every aspect of MarketGauge from macroeconomic trading models and technological advancements in market analysis to leading multiple successful product launches.
Today, Geoff continues to serve as President and Chief Operating Officer of MarketGauge where he currently manages sales and marketing, product development, and general operations on a daily basis for the firm.
Alan “The Professor” Friedman
Dr. Friedman joined us in early 2023 to assist with more system development. Dr. Friedman will serve as a consultant on the development, testing and optimization of our investment strategies.
Dr. Friedman leads our advanced technology initiatives which will allow us to integrate Large Language Learning (aka AI) into the complex math oriented algorithms that are a main staple of our inner corporate workings.
Dr. Friedman is a graduate of Harvard College, earned a Ph.D. in immunology from Yale University, and was a research associate in the laboratory of Nobel Laureate Thomas Steitz.
Alan has a long history of involvement in equity markets and is a professor at Purdue University, with research interests in structural and computational biology. A multi-faceted teacher and learner, Alan has taught more than 8,000 students at Purdue in courses ranging from freshman biology to graduate seminars.
He has also engaged in entrepreneurship programs at The Foundry, Purdue's startup accelerator, reviewed pitch decks for startup competitions at Purdue and Yale, and also holds a US Patent.
As an innovative instructor, his favorite classes have included "Household Science" for the Purdue Honors College, diving into the science behind cooking, cleaning, and home construction, and "Good and Bad Science" for the Data Science Initiative, out to transform dull statistics into vibrant data science through case studies of both well and very poorly done science.
Ben Scheibe
Ben joined MarketGauge Asset Management in January 2023.
Ben brings 25 years of investment experience focusing on wealth management for individuals, families, and businesses. Additionally, Ben acts as a liaison between his clients and outside specialists in insurance and estate planning.
Ben understands the importance of having a strategy that is unique to each client. He strives to provide professional advice and solutions, and he places a high value on trust and confidence. He also ensures that no question goes unanswered, and helps individuals and families make informed financial decisions.
Ben got started in the securities industry in 1998 at Minneapolis based Miller, Johnson, and Kuehn and most recently served as a Senior VP for Rocket Capital Management. The investment philosophy that he uses for picking stocks marries technical analysis with the fundamentals of the companies. Ben uses his experience in technical analysis to better understand where institutional investors are accumulating equities. Ben believes that you can beat the market with a well thought out disciplined investment strategy.
Ben holds a bachelor’s degree in both Business Finance and Economics from Bethel University in St. Paul, MN.